Sunlit design studio with an open worktable and an I·V·O analysis drawing
I·V·O licensing

Use I·V·O in your own work.

Analyse what exists. Design what becomes possible.

I·V·O is a domain-independent design principle for working with possibility, relation and selection.

It can be used to analyse existing systems and to design different conditions across organisations, places, technologies, services and other complex environments.

Professional, organisational and commercial use is available through licensing.

I·V·O analysis of an existing urban situation beside a design study for changed conditions
Two modes of use

Analysis and Design.

The same principle can be used in two directions.

Analysis

Read an existing situation.

Use I·V·O to examine the possibilities a system allows, the relations operating within it and the selections that shape what becomes visible, accessible or likely.

Design

Develop a different situation.

Use the analysis as a starting point to change conditions, relations and selection — without prescribing what the final design should be.

I·V·O structures the design space.You remain the designer.

Open & licensed use

Free to study.

Licensed to apply professionally.

The public I·V·O materials are available for study, citation and non-commercial exploration under their published terms.

A licence is required when I·V·O is used professionally, organisationally or commercially within the scope defined by the applicable licence.

Open use
Study · cite · explore · non-commercial experimentation
Licensed use
Professional practice · organisations · client work · implementation · training · software · AI · products
Licensing

Choose how you use I·V·O.

Professional

For individual professionals using I·V·O in their own practice.

Use Analysis and Design as part of your professional work.

Professional License →

Organisation

For teams and organisations using I·V·O internally.

Apply the principle across projects, strategy, innovation, processes and organisational development.

Organisation License →

Commercial Practice

For consultancies, design practices, agencies and other businesses using I·V·O in services delivered to clients.

Commercial Practice License →

Technology & AI

For products, software, platforms, AI systems and other technologies that integrate I·V·O methods, logic, notation or licensed materials.

Technology License →
Professional I·V·O reference archive with methodologies, notation, templates and working materials
What a licence provides

More than permission.

Depending on licence type and scope, licensed professional use may include:

  • I·V·O Analysis methodology
  • I·V·O Design methodology
  • current professional reference materials
  • notation and implementation guidance
  • professional templates and prompts
  • attribution and licensing guidance
  • updates to licensed materials during the licence period

Specific rights and materials depend on the licence agreement.

Scope

Use rights, not ownership.

An I·V·O licence grants defined rights to use the methodology within an agreed professional, organisational or commercial scope.

Ownership of I·V·O and its underlying intellectual property is not transferred.

Training, sublicensing, redistribution and technology integration require the appropriate explicit rights and are not automatically included with every licence.

Dark I·V·O research observatory with a large system field visualisation
Education & research

Some uses need a different relationship.

I·V·O licensing remains subject to defined ethical, safety and use conditions.

Education & Training

Teaching or training others to use I·V·O requires separate permission or appropriate training rights.

Research

Academic and independent research can be discussed separately through research partnerships, particularly where validation, publication, datasets or methodological development are involved.

Responsible use

Not every application is eligible.

Applications involving weapon systems, mass surveillance, autonomous manipulation or systems designed to remove meaningful human responsibility may be excluded from licensing.

Detailed conditions are defined in the applicable licence terms.

Licensing

Start with the way you intend to use it.

Tell me whether you want to use I·V·O as an individual professional, within an organisation, in client work, or as part of a technology or product.

The appropriate scope and licence can then be determined.

Enquire about licensing →